There's a time bomb on the web: user patience. It starts ticking each time someone opens one of your pages. You only have a few seconds to get compelling content onto the screen. Fail, and you can kiss your customers and profits goodbye. 

You can't count on fast connections either. Most of your customers are still sucking content through a 56K straw. You have to serve up greased lightning or they'll bail. That's why you picked up this book. In it you'll learn how to cut file sizes in half. You'll trim (X)HTML, CSS, graphics, javascript, multimedia, and bandwidth costs. Real-world examples illustrate techniques with before and after code and percentage savings. After reading this book, you'll know how to make your pages literally "pop" onto the screen. 

Andy King has put together a book that is packed densely with information. If you have a web site, you'll find something helpful in this book. From the psychology of user satisfaction on the web; to CSS, javascript, HTML, and XHTML optimization tips; to graphics, audio, and video; and finally, search engine optimization and case studies of real web sites, you'll find information that will help you speed up your site. And a faster site equals happier users and longer visits to your site. We hope you'll find this book a key resource for optimizing your site.